Zkratky

Pokud máte problém s některými zkratkami jste na správné stránce.

A

• API - Application Program Interface
• AS - Article Submission
• AR - Alexa Rank

B

• B2B - Business to Business
• B2C - Business to Consumer

C

• CPC - Cost Per Click - Cena za klik
• CTR - Click Through Rate - Poměr prokliku
• CTA - Content Targeted Advertising - Obsahově cílená reklama
• CPM - Cost Per Thousands/Mill - Cena za tisíc
• CPA - Cost Per Action - Cena za událost/akci
• CPA - Cost Per Acquisition - Cena za získání/událost
• CPL - Cost Per Lead - Cena za událost/akci
• CPO - Cost Per Order - Cena za objednávku
• CGI - Common Gateway Interface
• CMS - Content Management System - Redakční systém
• CSS - Cascading Style Sheets
• CSE - Comparison Shopping Engine or Custom Search Engine (Google)
• CPV - Cost Per View - Cena za zobrazení
• CVN - Card Verification Number
• COA - Cost of Acquisition
• CPW - Cost per view (CPV) - Cena za zobrazení

D

• DS - Directory Submission
• DC - Data Center
• DLR - Deep Link Ratio
• DKI - Dynamic Keyword Insertion
• DNS - Domain Name Server
• DMCA - Digital Millennium Copyright Act
• DMOZ - Directory – Mozilla
• DFO - Data Feed Optimization
• DRPs - Directory Results Pages

E

• EMD - Exact Match Domain
• ECPC - Enhanced Cost Per Click
• ECPC - Enhanced CPC

F

• FFA - Free For All Pages

G

• G+ - Google Plus
• GIS - Google Image Search - Google vyhledávání obrázků
• GIY - Google It Yourself - Vygoogluj si to sám
• GAS - Guaranteed Article Submission
• GDS - Guaranteed Directory Submission
• GAP - Google Advertising Professional
• GWT - Google Webmaster Tools
• GYM - Google Yahoo MSN

H

• HTML - Hypertext Markup Language
• HTTP - HyperText Transfer Protocol
• HTTPS - Hypertext Transfer Protocol Secure

I

• IM - Internet Marketing
• IP - Internet Protocol (Address)
• IDF - Inverse Document Frequency
• IBL - In Bound Links
• ISP - Internet Service Providers

J

• JGI - Just Google It - Prostě si to vygoogluj

K

• KDA - Keyword Density Analyzer
• KEI - Keyword Effectiveness Index

L

• LB - Link Building
• LSA - Latent Semantic Analysis
• LSI - Latent Semantic Indexing
• LPO - Landing Page Optimization - optimalizace vstupní stránky

M

• MTO - Meta Tags Optimization

N

• NSEO - Negative SEO - Negativní SEO

O

• OBL - OutBound Link - Odchozí odkazy
• OWBL - One Way Back Link
• ODP - Open Directory Project
• OSE - Open Site Explorer

P

• PR - Page Rank
• PPC - Pay Per Click - Placeno za proklik
• PHP - PHP Hypertext Preprocessor
• PDF - Portable Document Format
• PFI - Pay For Inclusion
• PFL - Paid For Listings - Placeno za zařazení
• PFP - Pay for Performance
• P4P - Paid For Placement - Placeno za umístění
• PPR - Pay Per Rank
• PPV - Pay Per Visitor - Placeno za návštěvníka
• PPP - Pay Per Post - Placeno za publikování

R

• ROI - Return on Investment - Návratnost investice
• RI - Regular Index
• RSS - Really Simple Syndication or Rich Site Summary
• RTL - Regional Long Tail
• RTB - Real Time Bidding

S

• SE - Search Engine - Vyhledávač
• SB - Social Bookmarking
• SI - Supplemental Index
• SEO - Search Engine Optimization
• SEOs - Search Engine Optimizers
• SEM - Search Engine Marketing
• SEP - Search Engine Poisoning
• SER - Search Engine Ranking
• SMO - Social Media Optimization
• SMM - Social Media Marketing
• SMB - Small and Medium Businesses
• SMEs - Small And Medium-Sized Enterprises
• SES - Search Engine Strategies
• STW - Search The Web
• SERP - Search Engine Results Page
• SSI - Server Side Includes
• SEW - Search Engine Watch
• SEP - Search Engine Positioning
• SMX - Search Marketing Expo
• SNS - Social Networking Service
• SWL - SiteWide Link
• SEMPO - Search Engine Marketing Professional Organization

T

• TLP - Top Level Page
• TLA - Text Link Ads
• TBPR - Toolbar PageRank
• TR - Trust Rank

U

• URL - Uniform Resource Locator
• UGC - User Generated Content
• UX - User Experience

V

• VS - Video Submission
• VIPS - Visual-block Page Segmentation

W

• W3C - World Wide Web Consortium
• WMW - Webmaster World

X

• XML - Extensible Markup Language
• XHTML - Extensible HyperText Markup Language

Y

• Y2K - Year Two Thousand